Audience Demographic
Key stats:
Mainly male audience 75%
Age: 18-28
Students/young professionals.
ABC1: 70%
Phsycographic Profile.
The readers of the magazine (yet to be named) are going to be trendy young male students/young professionals that are interested in music, festivals, fashion and general laddish stuff. Mainly coming under the aspires category. They are extremely interested in new slightly "underground" music. They enjoy going out, watching films, girls and music. The magazine will appeal to people that like to be the person with the newest trends, and the newest music. They like bands such as Bloc Party and like brands such as Lyle & Scott. They like rock/alternative and maybe even hardcore. The range of music varies so much it can appeal to most of the target audience.
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